You might be asking, “Why do you need an A/B testing tool?” Many sellers, both new and experienced, don’t realize how important it is to have a professional-looking thumbnail image for Amazon conversions.
Even if you are a superior product to others and have chosen the best keywords to rank for, customers will not scroll past your listing in search results unless it has a compelling, attractive lead image.
A poor photo can make customers turn away from your product. Your product’s bounce rate will increase even if people click on your listing just for curiosity. Amazon will notice too.
A rising bounce rate or a lack of sales can negatively impact your overall conversion rate. This can have serious consequences including:
- Your listing’s page rank for the keywords you want to target can be lowered
- Amazon’s PPC ads are less visible
You need to convert potential buyers into buyers to ensure that your product remains high up in search results. A strong thumbnail with high-definition images of your product is the best way to get a customer’s attention in search results.
How can you be sure that the thumbnail you choose to represent your lead image will sell well? Split testing your image against other images (both yours and others) is the best way to find out what customers like most.
Amazon Seller Central allows you to have third-party programs test your images for effectiveness. However, to make your product available to others, you must launch it. This is problematic because you’re spending money on advertising and marketing campaigns while testing your image.
Your image could end up being weaker than the others and you will need to spend more money to fix it.
Pickfu has developed an indispensable A/B tool for Amazon images. It presents your image candidates and asks volunteers to vote on which image they like. Each polling session also yields valuable data, such as demographics and who chose which image.
Pickfu’s A/B Testing tool provides demographic data that can be used to help you adjust your image strategy or keywords.
How Pickfu’s A/B Testing Tool Works
Make sure you have at least 2 to 3 images of your product that are Amazon TOS-compliant. Pickfu will then poll approximately 50 people to receive feedback about your images.
Demographics can help you determine the best image for your target audience. It will also allow you to create a campaign that targets these people more effectively.
You can also ask your questions however you like. For example, you could ask “Which image are you most likely to purchase?”
Basic 50-person packages starting at $50 for single sessions with Pickfu’s A/B tool. You can also subscribe to their Pricing and Plans page.
There are a number of ways to upgrade your package, including:
- Select certain groups of people to poll via demographic targetings. For example, only Amazon Prime members are eligible
- Increase the number of people polled to 500
- There are 8 options for polling
- You can adjust how respondents view your options. For example, all at once or in pairs.
Other Amazon Analytics Tools
Other great Amazon analytics tools that will help your business grow is ecominsights.io. With their services, you can find keyword and ASIN reports. Keyword reports will allow you to make smart business decisions from data. Find the most popular keywords in your industry and keywords that will help you drive sales. You can also use Amazon ASIN reports to figure out the most detailed insights on your competitors. Find out how many units they are selling, and how much money they are making per month for each ASIN.
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